Miller’s Ale House

Sizzling TV Commercials

Take a half-pound bacon cheeseburger, cut it in half, and drop it into a skillet of bubbling queso — and you've got Miller's Ale House's Skillet Queso Dunks. Inspired by an internet trend and built for hungry sports fans, this was one of those projects that was exactly as delicious as it sounds. Working directly with Miller's marketing team, we developed storyboards from their script, built a set, grilled mountains of burgers, sorted through hundreds of buns, and made what can only be described as an unreasonable amount of queso. The result? A thirty-second spot featuring a perfect bacon drop and the kind of drippy, bubbling cheese pull that was made for a TV screen — launched just in time for March Madness.

Storyboards

Storyboard sketches and descriptions for a burger dish at Miller's Ale House, including images of a burger on grill, bubbling queso in skillet, skillet with food, and shots of a cheeseburger and bacon cheeseburger with text and audio cues.
Storyboard showing steps of preparing a burger: 1. Cooking bacon and burgers, 2. Cutting a burger in half and lifting it, 3. Adding cheese to the burger, 4. Pouring spicy chorizo into the burger, 5. Serving the burger on a table, 6. Showcasing the finished burger with cheese pull and replay effects.
Storyboard sheet with three illustrated scenes and one logo. The first scene depicts a man eating a burger; the second scene shows a plate of food with bacon, cheese, and chicken sandwich; the third scene features three women cheering as they watch a TV. The fourth item is a Miller's Ale House logo.

As a Seattle-based tabletop director, I specialize in food and beverage commercial production, creating mouthwatering imagery for restaurant and CPG brands. These TV commercials were produced for casual dining chain Miller's Ale House. Whether it's an ooey-gooey cheese pull, a slow motion burger drop, or a perfectly poured fizzy coke, I bring food and drinks to life on screen — from concept and storyboard through final delivery.